Covers Sell

Covers Sell

COUGAR

Posted by Scott On November - 29 - 2010

If you like your cougars “fast” well then, we have 10 facts for you.  But seriously…Top Predators almost always work for nature-oriented magazines, and this Cougar sure looks ready to pounce.

Rule #31 White covers over black covers

This cover sure is white, and it uses the real estate effectively on the left hand side.  It also has benefit-oriented sell lines that reach out to Ice Wine fans and Skiers looking for information on their addictive passions.

The sky bar features one of Canada’s most well know artists who specializes in nature…Bateman.  (Is it just me or is he a dead ringer for George W Bush?)

A strong cover from British Columbia Magazine that has all the hallmarks of a winner.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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