Covers Sell

Covers Sell

Like A Pro

Posted by Scott On November - 16 - 2010

The Winter 2010 issue of Fly Fusion is set to hit newsstand racks on November 22nd, 2010.

The cover image features a very rugged, very macho, very predatory fly fisherman doing what he loves best, in a seasonally-appropriate setting.  Now that his hard-core addiction.

We chose to keep the cover very uncluttered, very “poster like” in its power and simplicity, to focus a radically clear message about the unique selling proposition of this issue…FLY FISH Like a Pro.  The layering of the image over the logo, and of the type under the fisherman, adds a 3-D pop.

In addition, the drop down box in the upper right corner, and the editor’s choice gear guide symbol in the lower left, work hard to offer two additional benefits to compel browsers to buy this issue.

Three additional “hooks” are easily accommodated just beneath the fishing rod.

Benefits, benefits, and more benefits.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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