Covers Sell

Covers Sell

Check Up: Profit 100

Posted by Scott On November - 16 - 2010

On July 5th, 2010, I posted this Profit issue as the Cover of The Week.  The issue is now (more or less) final, and will sell  5,300 units at a $6.95 cover price, which is $2 more (or 40% higher) than the regular $4.95 cover price.  The average sale for the five regular issues that came before this was 2,010 copies.  Therefore, this special issue sold 164% better than average, and with the higher cover price generated a revenue lift of 270%.

Last year’s special in the same time slot sold 4,996 copies.

One Response to “Check Up: Profit 100”

  1. […] This post was mentioned on Twitter by Franchise FYI, Elinor Schindel. Elinor Schindel said: Scott Bullock checks in on sales of July Cover of the Week – Profit magazine […]

Leave a Reply


About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



    Activate the Flickrss plugin to see the image thumbnails!