Covers Sell

Covers Sell

2011 Buyers Guide

Posted by Scott On November - 16 - 2010

The new Photo Life Buyers Guide is due to hit racks November 29th, 2010. 

While the 2010 issue enjoyed solid sales, the Buyers Guide had its three best sales records (both in terms of units sold and sell-through efficiency) when the background was white, thus the 2011 issue features a bone-white cover.

This year, for the first time ever, we have also added a black “frame” around the cover.

We’ve simplified the main sell line to BEST STUFF, and tried to quiet down and organize the rest of the cover so that a clean, and less cluttered look focuses the attention on the gear.

The 2011 Buyers Guide retails for $7.95.  Look for a special promotion at Chapters/Indigo.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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