Covers Sell

Covers Sell

Property Forecast

Posted by Scott On November - 17 - 2010

Canadian Real Estate magazine’s January 2011 issue will be hitting newsstand on December 7th 2010.  The cover price is $7.99.

The Property Forecast issue is typically the best-selling cover of the year.

After a rigorous cover consultation process, we chose to make a number of changes for the 2011 edition:

  1. Crisp white background
  2. Big type treatment
  3. De-clutter Logo area
  4. Re-Organize UPC code treatment (price, web site URL) in lower right corner
  5. Remove sky bar
  6. Simplify number of hooks
  7. Eliminate multiple starbursts
  8. Create border
  9. Add profile cut-in device
  10. Use of gold to signal “value”

Look for special point of purchase promotions at Chapters/Indigo, Shoppers Drug Mart, and HDS Airport locations.

One Response to “Property Forecast”

  1. […] This post was mentioned on Twitter by Fabienne Malenfant, Elinor Schindel. Elinor Schindel said: Canadian Real Estate magazine’s January 2011 big type treatment on Covers Sell http://bit.ly/c1U0zL […]

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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