Covers Sell

Covers Sell

Design Issue

Posted by Scott On November - 13 - 2010

The Winter 2010 issue of GardenMaking (the fourth and final issue of the launch year) is set to hit racks on November 15th, 2010.

This cover recognizes the seasonality challenge gardening titles face when the snow starts to fly.  Gardening  junkies, in need of a fix to satisfy their addictive passion, will find plenty of inspirational advice to help them lay their plans for 2011.

This cover totally commits to Rule # 2:  Subject Matter Matters

It also honours Rule #3:  Benefits, Benefits, Benefits

In additon, it is clean and uncluttered, uses the “real estate” effectively, both for the main sell line and supporting hooks on the left hand side, and employs an elegant use of colour to help draw the eye down the page.

This cover will  jump off newsstands, and leap from subscribers mailboxes, into the hands of readers whose hearts will be pounding in anticipation.

Addictive magazines sell.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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