Covers Sell

Covers Sell

Gold Rush

Posted by Scott On October - 29 - 2010

This archival image of a miner “panning” for gold makes the cover line Gold Rush conform to the 3 second rule…it’s radically clear what is being offered to readers.  The feature story, by award-wining author Charlotte Gray, is given plenty of room to breath.  We call that committing to the cover.  The Henry Hudson call out at the bottom uses color to draw the eye down the page.  The Gift Guide starburst is another classic device designed to help attract additional buyers, as are the 3 additional hooks in the colourful sky bar treatment.

With the run up in gold prices to close to $1,400 an ounce…the timeliness of our relationship to gold in Canada and the Klondike is another example of how past meets present in this entertaining and informative magazine.

The issue goes on sale November 29th.  It retails for $6.95

Look for promotions at Chapters/Indigo and HDS retail locations.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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