Covers Sell

Covers Sell


Posted by Scott On October - 20 - 2010

Native People’s magazine focuses on the arts, culture and “lifeways” of the native peoples of the Americas.  It also reports on topics related to business, health, education, politics, sports, travel, the environment, food, language, history and other subjects associated with Native American life past and present.

This cover uses a vintage black and white portrait, strong type treatment, a simple one-word main sell line, and horizontal stripes to widen the visual appeal of the product.  It is clean, uncluttered, and makes a 3-second connection with intense eye-contact.

This cover should have little trouble being spotted, even on crowded shelves.

This issue goes on sale October 25th, 2010, and retails for $5.99

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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