Covers Sell

Covers Sell

Adbusters Obama as Clown issue

Posted by Scott On October - 7 - 2010

Back on April 25th, I posted this cover to illustrate Paul Jone’s theory about covers that are from the “art with logo” school.  Despite the fact that living politicians rarely sell well, this cover appealed to my sense of humor.

This issue did not sell well in Canada, sales were down 13% from the same time slot last year.  However, in the UK it sold 6% better than last year’s issue.  And in the important (and biggest) US market the issue sold 6% better too.

Recently, the American Society of Magazine Editors awarded New York magazine’s version of Obama the Best Cover in the Most Controversial category, despite it selling below average.  (See post under New & Networthy icon).

Adbusters should feel good about their overall results.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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