Covers Sell

Covers Sell

Fly Fusion Top 20 Collectors Edition

Posted by Scott On October - 7 - 2010

Fly Fusion magazine debuted in 2006 as a quarterly publication.  Fly Fusion has always focused exclusively on tactical “how-to” and inspirational editorial content that speaks to both the artistry, science and soul of the sport.  Fly Fusion has never done “where to” or “destination” editorial content…until now.

This cover is the first-ever SIP (Special Interest Publication) from Fly Fusion.  It will retail for $8.95 (the normal rate is $7.95) and will debut on newsstands October 18th, 2010.

“We were overwhelmed with the support we received for this special issue, given that we pitched this to our advertising partners at the peak of the recession when ad dollars were limited. This issue is a testament to what you can do when you marry loyal ad partners with a quality product and solid editorial, said Jen and Chris Bird, Co-Publishers.

The magazine sells as well, and sometimes even better,  in the United States than it does in Canada.  This particular cover, with it’s warmth, it’s tropical appeal, promises great fishing at the worlds greatest locations just as our weather here is getting a bit nippy.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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