Covers Sell

Covers Sell

CONTROVERSY SELLS

Posted by Scott On October - 1 - 2010

Maclean’s continues to generate free publicity.  Today’s National Post devotes a full-page of prime space (page 4) to a cover story that is a week old…a lifetime in the 24/7 news-cycle spin rotation.

http://www.nationalpost.com/todays-paper/Bonhomme+only+clown/3606570/story.html

It’s good to see Brian Segal defending editorial independence.  A sacred rule for our editorial colleagues.  One of the most sacred rules to newsstand experts is:

Rule #6:  Be Controversial

Don Martin has it right too…there are probably very few copies left unsold on the shelves.

We will provide the Check Up results as soon as they are available.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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