Covers Sell

Covers Sell

Azure Trends Issue

Posted by Scott On September - 8 - 2010

Check out the new Azure cover, for their October 2010 issue. Talk about cutting edge.

Set to hit newsstands on September 20th in Canada and October 4th in the United States, Azure recently re-designed their cover template. The new trim size is a still luxurious oversized format of 9 X 11 ½.

The new tag line is: Design, Architecture, Interiors, Curiosity

The new format lends weight to the notion of “radical clarity” when it comes to the main selling feature, which in this case is Azure’s popular Trends Issue.

The navigation bar technique helps the reader find other stories of interest.

The cover price is $7.95

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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