Covers Sell

Covers Sell

Canadians Love Donuts

Posted by Scott On September - 2 - 2010

Love the new cover from Maclean’s.

According to Cover Designer, Jason Logan (more on that in a moment) the Tim’s cover was conceived and worked on well in advance of publication, unlike so many covers that have to be produced very quickly, as one might imagine for a weekly dealing with newsworthy subject matter.  Many Maclean’s covers simply don’t have the time for luxurious photo shoots, like this one, by Christopher Stevenson.

“Having time and some control over the shoot allowed us to create an image I hope hit both the delicious and disturbing notes. And I should add, it felt important to use a real Tim Horton’s donut for those rabid fans out there,” said Logan.

Logan may have the best art role in the country.  His title, Cover Designer, says it all.  He works only on covers for both Maclean’s and Canadian Business.  At any given time he may have “hundreds” of cover concepts in the works.

This iconic cover is sure to stand the test of time in Canadian foodie history.

Bring on the Poutine next, eh?

One Response to “Canadians Love Donuts”

  1. Christina Baird, Cdn Geo says:

    After seeing this cover first on, and learning of the care in design that went into this impressive cover, I was disappointed to receive my subscriber copy where the pre-printed subscriber address box covered up the majority of the oozing jelly that gave such personality to this poor deflated donut. Clever art direction foiled by production! Good job though, Jason!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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