Covers Sell

Covers Sell

Dazzling Dahlias

Posted by Scott On August - 27 - 2010

The Fall 2010 issue of GardenMaking (the new launch by Beckie Fox and Michael Fox) hits shelves this week.
The third issue of the “reader-focused” gardening title is packed with inspirational advice, plant portraits, and breath-taking photography.
Look for retail promotions at Chapters/Indigo and Wal Mart.
Also note that on page 77, a full page ad gives gardening addicts a sneak preview on what issue #4 might look like.

One Response to “Dazzling Dahlias”

  1. Paul Jones nails it when it comes to Church and State.

    When it comes to the covers and cover topics, we all need to work together as a team in order to maximize the newsstand sales of any magazine. “Sales” to the business side of magazine is equal to “Readership” on editorial. A great cover that maximizes newsstand sales will also influence our subscribers to pick it up off the coffee table and read it.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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