Covers Sell

Covers Sell

Zoomer Levitates

Posted by Scott On August - 21 - 2010

At the PBAA Canada 2010 Conference yesterday, Zoomer editor-in-cheif Suzanne Boyd talked a bit about covers.  Joining her on stage was Marisa Latini, Director of Consumer Marketing, and Craig Sweetman, Account Executive from Coast to Coast.

Apparently, this exclusive cover shot was taken over a year ago, and the folks at Zoomer have eagerly been awaiting the opportunity to use it.

“We are expecting great sales from the September issue — it’s got the winning formula of  a powerful photograph of an icon linked to a strong theme, bold cover lines and high-quality production.  We have done well with iconic celebrities on the cover…like the Queen or Gretzky,” says Marisa Latini.

The cover is very Vanity Fair-esque.

Boyd confessed that she is a magazine junky.  She also acknowledged that Vanity Fair is a magazine that she has carefully tracked and admired for many years.

Craig Sweetman noted that Coast to Coast was working closely with their wholesale and retail trading partners to get Zoomer merchandised alongside Vanity Fair on mainline racks.

I predict that this cover will be a winner.  It will be on sale September 20th.  Cover price $4.50

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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