Covers Sell

Covers Sell

Peel & Reveal

Posted by Scott On July - 28 - 2010

Cottage Life has done a “Peel and Reveal” cover featuring Corona Beer on their Summer 2010 issue (for both subscriber and newsstand copies).

It is seamlessly executed.

“This was an idea that our sales team presented to the client about a year ago. It was expensive to produce, and required five additional days to print, glue and die cut. This is a first for Cottage Life, but the creative was executed easily. We were able to work with the client while sharing cover and creative at early stages with each other. Positioning of the peel worked well along the edge, and our cover lines were not compromised. This isn’t for everyone, but the concept was a success and everyone was happy,” said Jodi Brooks, Production Manager.

The creativity demonstrated here illustrates just how exciting the magazine medium can be. It deserves high praise. Clearly the entire team, from advertising, editorial and art, circulation and production worked in collaboration to achieve this success.

I’ll drink to that.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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