Covers Sell

Covers Sell

Best Rings! A new edgy cover from Native Peoples

Posted by Scott On July - 21 - 2010

Native Peoples is a niche arts and culture title, published out of Phoenix, Arizona. recently completed a comprehensive data scan on ten years (60 issues) of covers and sales data.
The findings helped the Publisher, Editor and Art Director, jump start a new cover consultation methodology.

One thing that emerged from the data scan was that whenever any type of jewellery appeared on the covers (even in the absence of a story relating to jewellery) sales spiked. The same results occurred whenever the words Santa Fe appeared. So, amongst other things, we decided to push both aggressively on this cover.

“Scott’s meticulous cover study has been eye-opening and we are very excited about the outcome,” said Stephen Phillips, Publisher.

The September 2010 issue is the first cover that robustly embraces many of the fundamental findings from our database. Look for it on Canadian Newsstands August 16th and in the United States August 17th.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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