Covers Sell

Covers Sell

Canada’s History

Posted by Scott On March - 28 - 2010

After ninety years as The Beaver, the re-branded April/May 20010 issue debuted on newsstands March 29th, 2010 as Canada’s History.

The re-launch attracted lots of media attention, including a joke on the Jay Lenno show, a skit on the Colbert Report, and a feature in Maclean’s.

Distributed by Disticor Direct, newsstand sales of this magazine have increased dramatically.

As the product and covers improved, as newsstand dealer expansion was built, as marketing initiatives were executed, newsstand sales responded:

• In 2005 newsstand unit sales increased and revenue increased by 69%
• In 2006 newsstand unit sales increased by 66%, and revenue increased by 87%
• In 2007 newsstand unit sales increased by 15%, and revenue increased by 19%
• In 2008 newsstand unit sales increased by 99% and revenue increased by 138%

The cumulative growth curve over this four-year period was a 540% increase in units sold, and a 796% growth in newsstand revenues.

With a bold and gutsy new look, the magazine is poised to continue its ascendency.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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