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Patrick Walsh, editor of Outdoor Canada says:
“Nothing says ‘Danger’ like a roaring grizzly, the epitome of Canada’s outdoor perils. That’s why the bear got the nod for our cover, chosen after several different iterations. Clearly, great minds think alike, although I do prefer our cover!”
John Kerr, Editor-In-Chief, at Ontario Out of Doors says :
“We put a bear on the cover because of the unfortunate attack on Gerald Marois, which was breaking news and happened just as the July issue was in production,” said Ontario OUT OF DOORS Editor-in-Chief John Kerr. “Our area writer and illustrator Tom Goldsmith from Coldwater was part of the coverage more so than the general media and was actually at the attack site early the next day. We acted quickly. We felt informing readers about the attack and the other information on the state of Ontario’s black bear population was extremely important, since nuisance bears have been an ongoing topic since the cancellation of the spring hunt. We just presented the facts. It’s part of our mandate at OOD.”
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- July 2010, Price: $4.95, On Sale: July 12th
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- Summer 2010, Price: $5.95, On Sale: June 21st
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As an outdoor new media communicator I have to agree, a great cover shot sells.
Content is still king in the long run, but as everyone knows a picture is still worth a thousand words.
Peter Wood
Ripple Outdoors