Covers Sell

Covers Sell

Head to Head! Which Cover will Win?

Posted by Scott On July - 13 - 2010

Add a Comment and Vote for the best cover.
CoversSell.Com will report back when sales firm up.

Patrick Walsh, editor of Outdoor Canada says:

“Nothing says ‘Danger’ like a roaring grizzly, the epitome of Canada’s outdoor perils. That’s why the bear got the nod for our cover, chosen after several different iterations. Clearly, great minds think alike, although I do prefer our cover!”

John Kerr, Editor-In-Chief, at Ontario Out of Doors says :

“We put a bear on the cover because of the unfortunate attack on Gerald Marois, which was breaking news and happened just as the July issue was in production,” said Ontario OUT OF DOORS Editor-in-Chief John Kerr. “Our area writer and illustrator Tom Goldsmith from Coldwater was part of the coverage more so than the general media and was actually at the attack site early the next day. We acted quickly. We felt informing readers about the attack and the other information on the state of  Ontario’s black bear  population  was extremely important, since nuisance bears have been an ongoing topic since the cancellation of the spring hunt. We just presented the facts. It’s part of our mandate at OOD.”

Which Cover will win?

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One Response to “Head to Head! Which Cover will Win?”

  1. As an outdoor new media communicator I have to agree, a great cover shot sells.
    Content is still king in the long run, but as everyone knows a picture is still worth a thousand words.

    Peter Wood
    Ripple Outdoors

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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