I confess to being biased, but I love the New Look Toronto Life.
The new look pays tribute to the past, but with a modern edgy twist, that is sure to help it jump off newsstands.
According to Yasmin Seneviratne, crack newsstand marketing expert, “there are large poster promotions at several Great Canadian Newsstand stores and Gateway stores. At the Union Station Gateway store there will be a “store domination program”, including shelf talkers, big magazine stacks, a backlit durtrans ad, and a can’t-miss floor decal. Hopefully this will encourage record newsstand sales of the magazine.”
The New Look price (nice starburst treatment) takes full advantage of the cover real estate.
My guess is that this move will also help bump the magazine’s PMB numbers, as the iconic logo has tons of equity.
[…] retro. We love the cover image! Congrats on your new look Toronto Life. Thanks to Scott Bullock at Covers that Sell for the scoop. Comments RSS […]
The redesign looks great!!! The cover design is brilliant and will sell extremely well on the newsstand.