Congratulations to UP HERE magazine for having the courage to try something sure to generate controversy and free publicity.
Rule #6: Be Controversial
Rule #20: Be Sexy
By taking a page out of the Sports Illustrated play book, and making it their own, UP HERE has succeeded in getting national media coverage.
http://www.nationalpost.com/todays-paper/only+read+Here+articles/3248442/story.html
http://www.cbc.ca/technology/story/2010/07/07/uphere-magazine-swimsuit-arctic.html
http://uphere.ca/node/564
Editor, Aaron Sptizer, predicts that this cover will shatter the 26-year old magazine’s record for best-selling cover ever. I suspect he is probably right.
UP HERE was recently named Magazine of the Year (arguably the most prestigious award bestowed by the publishing industry) on this outstanding regional magazine.
More on this story: http://www.guardian.co.uk/environment/blog/2010/jul/12/up-here-climate-change-swimsuit-special