Covers Sell

Covers Sell

Up Here! Now that is Cheeky!

Posted by Scott On July - 8 - 2010

Congratulations to UP HERE magazine for having the courage to try something sure to generate controversy and free publicity.

Rule #6:    Be Controversial
Rule #20:  Be Sexy

By taking a page out of the Sports Illustrated play book, and making it their own, UP HERE has succeeded in getting national media coverage.

http://www.nationalpost.com/todays-paper/only+read+Here+articles/3248442/story.html
http://www.cbc.ca/technology/story/2010/07/07/uphere-magazine-swimsuit-arctic.html
http://uphere.ca/node/564

Editor, Aaron Sptizer, predicts that this cover will shatter the 26-year old magazine’s record for best-selling cover ever.  I suspect he is probably right.

UP HERE was recently named Magazine of the Year (arguably the most prestigious award bestowed by the publishing industry) on this outstanding regional magazine.

More on this story:  http://www.guardian.co.uk/environment/blog/2010/jul/12/up-here-climate-change-swimsuit-special

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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