Covers Sell

Covers Sell

Improving Their Odds

Posted by Scott On July - 5 - 2010

This fantastic cover from PROFIT is hard to miss on a crowded newsstand.  And it radically commits to two cover rules:

Rule #12:  Use Bold Type
Rule #21:  Use Numbers

Tip:  My only quibble is that the UPC code should be in the lower right corner, switching spots with the great little orange banner, in order to take full advantage of the realities of merchandising at most newsstands.

This cover will sell briskly.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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