Covers Sell

Covers Sell

White Cover

Posted by Scott On June - 29 - 2010

This cover, from Style at Home, is a fascinating test.  It’s a radical and bold experiment with an all white cover (with a smidge of pink), designed to differentiate itself on the shelves from the usual home décor shots.

It’s certainly gutsy and interesting, and one worth watching to see how it sells.

Tip:  I would have lead out with a commitment to PURE WHITE ACCESSORIES as my main sell line in the upper left real-estate.  Radical Clarity and Committing to the Cover.

But we give high marks to Style at Home for taking the gamble…no risk/no reward!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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