This cover, from Style at Home, is a fascinating test. It’s a radical and bold experiment with an all white cover (with a smidge of pink), designed to differentiate itself on the shelves from the usual home décor shots.
It’s certainly gutsy and interesting, and one worth watching to see how it sells.
Tip: I would have lead out with a commitment to PURE WHITE ACCESSORIES as my main sell line in the upper left real-estate. Radical Clarity and Committing to the Cover.
But we give high marks to Style at Home for taking the gamble…no risk/no reward!
