Covers Sell

Covers Sell

New Yorker July 21st, 2008

Posted by Scott On June - 7 - 2010

This cover breaks a few rules, namely:

Rule #27:  Use Cover Lines
Rule #10:  Use Photos over Illustrations

But this is all trumped by two other rules, namely:

Rule #1:  There are always exceptions to the rules
Rule #6:  Be controversial

Legendary illustrator (and former second basemen for the Toronto Life co-ed softball team) Barry Blitt created this amazing cover which caused a national media PR bonanza for the New Yorker.

A cover that was meant to be a satire of Obama’s moronic critics was most-likely deliberately misunderstood and used for cynical partisan advantage. The cover controversy illustrated just how politically correct, humourless and polarized America had become.

According to ABC statistics, this cover sold 84,100 copies. This was by far the best-selling issue of the New Yorker in 2008. The worst-seller that year sold 27,400 copies. The average for all other issues in 2008 was 42,903. Therefore, this cover sold 96% better than the average for 2008.

New Yorker July 21st 2008, is it Hall of Fame worthy?

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One Response to “New Yorker July 21st, 2008”

  1. I like this website and it has shown me some sort of inspiration to succeed for some reason, so keep up the good work. Moreover I´m definitely considering writing these facts in my own blog!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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