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Covers Sell

Vanity Fair Aug 1992

Posted by Scott On June - 7 - 2010

Wishing to repeat their spectacular success on the newsstand with the Demi Moore pregnant nude from August 1991, Vanity Fair’s Annie Leibovitz got Demi Moore to pose for this cover.

According to Wikipedia:

“In the Demi’s Birthday Suit August 1992 issue of Vanity Fair, Moore was shown on the cover in the body painting photo by Joanne Gair.
The painting is the best-known example of modern body painting artwork.
It made Gair an immediate pop culture star as the most prominent body paint artist, which prompted consideration for an Absolut Vodka Absolut Gair ad campaign.

Much of the media buzz focused on how quickly Demi had “recovered” from pregnancy (see August 1991 cover).

According to ABC, the issue sold 541,944 copies. The other 11 issues that year averaged 332,108.
Therefore it beat the others by 209,836 copies or 63% more copies sold.

Vanity Fair Aug 1992, is it Hall of Fame worthy?

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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