An Annie Leibovitz classic, this cover sparked considerable controversy, and lots of free promotional support, when it hit shelves in August of 1991.
According to Wikipedia “the frankness of Leibovitz’ portrayal of a pregnant sex symbol led to divided opinions, ranging from complaints of sexual objectification to celebrations of the photograph as a symbol of empowerment.”
Demi Moore was 7 months pregnant when the picture was taken.
According to ABC, the issue sold 546,766 copies. The other 11 issues that year averaged 292,874. Therefore it beat the others by 253,892 copies or 87% more copies sold.
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