While it is usually true that illustrated covers don’t sell as well as covers using photography, this classic cover from Maclean’s proves that rules are meant to be broken. The winking beaver cover has so much attitude, and promises so much fun, it simply refuses to be ignored.
This cover sold 293% more copies than the average issue of Maclean’s, in 2000, and the sell-through efficiency was 26.5pts higher that the average too.
