Covers Sell

Covers Sell

Erosion of Democracy

Posted by Scott On June - 14 - 2022

The current cover of Sports Illustrated is generating chatter because of a case that is before the Supreme Court in the USA.

“The sports magazine promoted an article on its Twitter account penned by Greg Bishop that discussed the case involving high school football coach Joe Kennedy’s right to pray on the field after a game. Although the case has yet to be ruled on, Sports Illustrated warned that a ruling in favor of Kennedy would be “an erosion of a bedrock of American democracy.”

“SCOTUS will soon rule on the case of a public school football coach who wants to pray on-field after games. @GregBishopSI on Joe Kennedy, the machine backing him and the expected result: a win for Kennedy and an erosion of a bedrock of American democracy,” the post read.

It will be interesting to see if this cover sells…as controversial covers generally generates free promotion and therefore interest.  It will also be interesting to see how the court rules and if democracy is indeed “eroded” if the outcome swings one way or the other.

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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