Covers Sell

Covers Sell

Split Cover for Canada’s History

Posted by Scott On April - 19 - 2022

The Jun/Jul issue of Canada’s History is going to have two covers.  The Ireland cover for the East, the Beer cover for the West.

Canada’s History has had success in the past with this tactic.  And given that Art Director James Gillespie came up with two fantastic covers, we just had to use them both.

They go on sale May 24th, 2022.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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