Covers Sell

Covers Sell


Posted by Scott On February - 3 - 2022

The Mar/Apr 2022 issue of Canadian Geographic is set to hit newsstands on February 28th.

Art Directors Javier Frutos and Christy Hutton have delivered another breath-taking cover.

  • Bold type treatment
  • Promo Slash
  • + Symbol
  • Good use of color to draw the eye down the page

Canadian Geographic saw a sales increase in 2021 of 10%, with 5 of 6 issues posting gains.


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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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