Covers Sell

Covers Sell

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Posted by Scott On January - 12 - 2022

The Feb/Mar 2022 issue of Canadian Woodworking is set to hit newsstands on Jan 17th.

Art Director Jonathan Creswell-Jones has created an eye-popping cover to start the new year.

Canadian Woodworking just posted their best year ever on newsstands.  Sales jumped 17% in 2021.

Four of six issues posted gains.  Their Dec/Jan issue was the all-time best selling issue.  While both the Feb/Mar and Jun/Jul issues were record breakers for those time slots too.

This is the 7th straight year in a row of newsstand sales gains…an incredible performance!



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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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