Covers Sell

Covers Sell

Take the Quiz–Toronto Life 2021

Posted by Scott On December - 15 - 2021

Play the Quiz.

Guess which cover was the best and worst sellers for 2021 for Toronto Life.

March 2021

July 2021

Nov 2021

Rank the covers in order from Best to Worst in terms of sales.

Don’t cheat by panning down.

The Answers are below.  Don’t pan down until you’ve made your guess.





  • November issue…sold 4,627 copies…best seller of the year!  (Fabulous cover, on really interesting topic)
  • July issue…sold 3,774 copies…5th best seller of the year.  (Great cover…everyone loves a good cat fight)
  • March issue…sold 2,340 copies…worst of the year.   (a bit of a depressing subject)



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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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