Covers Sell

Covers Sell

Harrowsmith Winter

Posted by Scott On December - 2 - 2021

The 2021/2022 Winter edition of Harrowsmith is now on sale.

This charming cover sets the mood for a fantastic issue of helpful tips.

The last 3 issues of Harrowsmith have enjoyed extremely strong sell-through efficiency:

  • Spring 2020…49%
  • Fall 2021…45%
  • Spring 2021…43%

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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