Covers Sell

Covers Sell

Mushrooms

Posted by Scott On October - 26 - 2021

The November 2021 cover of Toronto Life is going to be hard to miss–or resist–on newsstands.

“For Toronto Life’s November cover story about therapeutic psychedelics, we didn’t want to use 60s/70s drug trip imagery. It would be too easy to depict hippies or crazy swirling bright colours and it wouldn’t give the story the gravity it deserves. Psychedelics are serious business now. We wanted to emphasize the medical, psychiatric and medicinal aspects of psychedelics today and make it feel current and contemporary. Toronto Life’s art director, Christine Dewairy, saw the potential immediately of a simple, dramatic, iconic mushroom. It’s elegant and powerful and has a poster-like quality. Plus the red works really nicely with our logo,” said Annie Gabrielian.

Cover price is $7.95 and on sale is Oct 25th.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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