Covers Sell

Covers Sell

Canadian Woodworking’s Record Breaking Year

Posted by Scott On October - 7 - 2021

Canadian Woodworking is having another Record Breaking year in 2021.  This should come as no surprise, as sales have been going up every year since 2015.  During this period a staggering 24  of 36 covers bested their counterpart in the previous year.

  • 2015…sales up 12%
  • 2016…sales up 49%
  • 2017…sales up 21%
  • 2018…sales up 39%
  • 2019…sales up 17%
  • 2020…sales up 1% (despite Covid)

Now in 2021, 4 of 5 issues have set new sales records too.

  • Dec/Jan 2021 (Christmas Ornaments)…sales up 21%…and is the all-time best-selling issue!
  • Feb/Mar 2021 (Router)…sales up 39%…new record breaker for this time slot!
  • Jun/Jul 2021 (Small Shop)…sales up 68%…new record breaker for this time slot!
  • Aug/Sep 2021 (Beer Caddy)…sales up 25%…new record breaker for this time slot!

Art Director Jonathan Cresswell-Jones has another good one in the pipeline too to finish off the year!



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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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