Covers Sell

Covers Sell

Playboy’s New Cover Man

Posted by Scott On October - 5 - 2021

Playboy magazine (digital) has just made news by featuring their first gay man on the cover.

The magazine is celebrating their first-ever male cover model, beauty influencer Bretman Rock—and the media is hailing it as a milestone for the LGBTQ community.

The photo and accompanying video show Rock posing in Playboy’s traditional bunny costume, complete with requisite rabbit ears, bushy tail, and high heels.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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