Covers Sell

Covers Sell

Gold Rush

Posted by Scott On July - 8 - 2021

The Aug/Sep issue of Canada’s History is set to hit newsstands on July 26th.

Art Director James Gillespie has created a timely cover that works hard to get noticed.

  • Clean and uncluttered
  • Bold Main Sell Line in best position
  • + Sign used to highlight other hooks

Despite Covid, Canada’s History saw sales improve in 2020 by 8% in units and 11% in revenue!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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