Covers Sell

Covers Sell


Posted by Scott On June - 24 - 2021

The Legion‘s 3rd of 4 SIPs in 2021 is set to hit newsstands on August 2md, 2021.

Art Director Jennifer McGill has created another “hard-to’miss” cover.  This edition is our 33rd Special, since first launching in 2010.


  • White background
  • Upbeat image
  • Bold type treatment
  • Use of color in sky bar are ato help eye travel across the cover
  • Starburst

Look for our promotion at Wal Mart.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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