Covers Sell

Covers Sell

Cottage Wars

Posted by Scott On May - 20 - 2021

The June 2021 issue of Toronto Life is going to sell, and sell big.

This cover is fun and timely.

According to their Instagram account:  “The pandemic has turned cottage hunting into a blood sport as Torontonians duke it out for a little piece of lake.  In our June 2021 issue, we take a look at the outrageous bidding wars, property battles, big winners, and buying adventures in cottage country.”

The real estate theme almost always works for city and regional magazines.  And this cover checks all the right boxes. Kudos to Art Director Christine Dewairy.  


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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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