Covers Sell

Covers Sell

Record Breaking Sales for Canadian Woodworking

Posted by Scott On April - 8 - 2021

The Dec/Jan 2021 issue of Canadian Woodworking is now the new All-Time Best Selling issue.

Art Director Jonathan Cresswell Jones created this perfectly executed seasonal cover, which went on sale Nov 16th, 2020.

The issue was promoted at Shoppers Drug Mart and Loblaws.  And it was our first issue distributed by Disticor.

Sales are up 21% from the same time slot last year.  It outsold last year’s average sale by 120%.  All this despite Covid restrictions.

Canadian Woodworking is on the most incredible 6 year roll I’ve ever witnessed.

  • 2015:  Sales up 12%
  • 2016:  Sales up 49%
  • 2017:  Sales up 21%
  • 2018:  Sales up 39%
  • 2019:  Sales up 17%
  • 2020:  Sales up 1%
  • 2021:  Off to a great start with All-Time Record Breaker…up 21%

 

 

Leave a Reply

Sponsors

About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

Twitter

    Photos

    Activate the Flickrss plugin to see the image thumbnails!