Covers Sell

Covers Sell


Posted by Scott On January - 22 - 2021

The Mar/Apr 2021 issue of Legion magazine is off to press, and will hit newsstands on February 22nd.

Art Director Jennifer McGill has created an action-packed, energetic cover. This cover checks a lot of boxes.

  • Strong skybar treatment
  • Bold type for main sell
  • Starburst
  • Plus Sign
  • UPC in lower right corner
  • And most importantly a subject that will have broad appeal to our market

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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