Covers Sell

Covers Sell

Master Your Router

Posted by Scott On January - 19 - 2021

The Feb/Mar 2021 issue of Canadian Woodworking hits newsstands this week.

Art Director Jonathan Cresswell-Jones has hit another homerun with this action packed cover.

The skybar area continues to be a dynamic selling tactic for Canadian Woodworking.  And the button technique adds punch too.

Perfect placement of the main sell line, good use of numbers to highlight benefits, so look for this to sell.

Canadian Woodworking just completed 6 years in a row with sales growth!


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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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