Covers Sell

Covers Sell

Lawrence of Arabia

Posted by Scott On November - 3 - 2020

The Dec/Jan 2021 issue of Canada’s History is scheduled to go on sale November 23rd, 2020.

Art Director James Gillespie has created another “hard to miss” cover.

Cover subject centered and great eye contact.  Bold type treatment.  Clean and uncluttered.  A compelling story about an iconic subject matter.  And this time slot is historically our best producer.  So look for this one to sell big numbers.

Who knew that this legendary story was crafted in Canada?

Look for promotions at Loblaws and Shoppers Drug Mart.




Leave a Reply


About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



    Activate the Flickrss plugin to see the image thumbnails!