Covers Sell

Covers Sell

Victoria Cross SIP

Posted by Scott On September - 24 - 2020

The 4th SIP of 2020 from the Legion is set to hit newsstands on November 2nd, 2020, just in time for the Christmas gift-giving season.

This year’s special features the Victoria Cross winners, and is one of the hottest covers they’ve ever done.

The same theme was used back in 2013, and it sold 8,360 copies.

Look for promotions at:  Coles/Smiths Books, Loblaws, Shoppers, and Wal Mart.

Cover Price is $14.95.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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