The Magnolia Journal remains a hot seller in Canada.
Launched in the Fall of 2016, the first issue sold 11,100 copies, on a draw of 24,180, for a 46% sell-through at a $9.99 cover price. That’s impressive!
- In 2017, the Spring issue sold 12,580 copies at a 53.7% sell-through
- The Summer 2017 issue sold 12,481 copies at a 46.2% sell-through
- The Fall 2017 issue sold 11,882 copies at a 45.6% sell-through
- The Winter 2017 issue sold 16,071 copies at an incredible 57.1% sell-through
And the magazine remained on a roll in 2018, with sales up 47% in total.
- In 2018, the Spring issue sold 15,452 copies at a 54.3% sell-through
- The Summer 2018 issue sold 14,558 copies at a 49.2% sell-through
- The Fall 2018 issue sold 22,915 copies at a 38% sell-through
- The Winter 2018 issue sold 25,248 copies at a 40% sell-through
And the magazine remained on a roll in 2019, with sales up 70% in total.
- In 2019, the Spring issue sold 22,966 copies at a 37.5% sell-through
- The Summer 2019 issue sold 19,927 copies at a 32% sell-through
- The Fall 2019 issue sold 221,432 copies at a 33.1% sell-through
- The Winter 2019 issue sold 25,930 copies at a 40.3% sell-through…a new all-time high.
Despite Covid-19, both 2020 issues are poised to continue to sell more copies then prior year.
- In 2020, the Spring issue sold 24,678 copies at a 34.8% sell-through…up 7%
- The Summer 2020 issue currently sits at 24,186 copies (not final yet) copies at a 39.7% sell-through
