Covers Sell

Covers Sell

Magnolia Journal (Still Hot)

Posted by Scott On July - 29 - 2020

The Magnolia Journal remains a hot seller in Canada.

Launched in the Fall of 2016, the first issue sold 11,100 copies, on a draw of 24,180, for a 46% sell-through at a $9.99 cover price.  That’s impressive!

  • In 2017, the Spring issue sold 12,580 copies at a 53.7% sell-through
  • The Summer 2017 issue sold 12,481 copies at a 46.2% sell-through
  • The Fall 2017 issue sold 11,882 copies at a 45.6% sell-through
  • The Winter 2017 issue sold 16,071 copies at an incredible 57.1% sell-through

And the magazine remained on a roll in 2018, with sales up 47% in total.

  • In 2018, the Spring issue sold 15,452 copies at a 54.3% sell-through
  • The Summer 2018 issue sold 14,558 copies at a 49.2% sell-through
  • The Fall 2018 issue sold 22,915 copies at a 38% sell-through
  • The Winter 2018 issue sold 25,248 copies at a 40% sell-through

And the magazine remained on a roll in 2019, with sales up 70% in total.

  • In 2019, the Spring issue sold 22,966 copies at a 37.5% sell-through
  • The Summer 2019 issue sold 19,927 copies at a 32% sell-through
  • The Fall 2019 issue sold 221,432 copies at a 33.1% sell-through
  • The Winter 2019 issue sold 25,930 copies at a 40.3% sell-through…a new all-time high.

Despite Covid-19, both 2020 issues are poised to continue to sell more copies then prior year.

  • In 2020, the Spring issue sold 24,678 copies at a 34.8% sell-through…up 7%
  • The Summer 2020 issue currently sits at 24,186 copies (not final yet) copies at a 39.7% sell-through

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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