Covers Sell

Covers Sell

Battle of Britain SIP

Posted by Scott On July - 16 - 2020

The latest Legion SIP, featuring the BATTLE OF BRITAIN, is set to hit newsstands on August 3rd.

This is our 3rd of 4 Specials in 2020.

Our first SIP (1945 The War Ends) sold nearly 4,900 copies, up 18% from prior year.

Our second SIP (The Netherlands) is on track to post a similar sale.

All Legion SIPs retail for $14.95.

This cover has all the hallmarks of what works:

  • White Background
  • Great Subject Matter
  • Bold Type Treatment
  • Strong use of left hand “real estate”
  • Button call out for Map Premium
  • Good use of color for other Sell Lines

Watch this one sell!



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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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