Covers Sell

Covers Sell

Carve Spoons

Posted by Scott On July - 8 - 2020

The Aug/Sep issue of Canadian Woodworking is set to hit newsstands on July 20th.

Art Director Johnathan Cresswell-Jones has created another “hard-to-miss” cover.

  • The sky bar is extremely lively with 4 compelling hooks
  • The central image and main sell line work in tandem
  • And the texture of the cover is executed beautifully

Canadian Woodworking is on an amazing roll, the best I’ve ever seen, with 21 of their past 27 covers outselling the previous year’s issue!

  • 2016 sales up 49% (5 of 6 up)
  • 2017 sales up 21%  (5 of 6 up)
  • 2018 sales up 39% (5 of 6 up)
  • 2019 sales up 17%  (4 of 6 up)
  • 2020 sales up 10% (2 of 3 up after 3 issues)

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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