Cottage Life magazine, a Canadian gem, is off to a sizzling start with their first issue of 2020 (All Hale the Eh Frame). Sales were up 2,326 copies or 43% from last year’s issue in this time slot (The Warmest Season). Since 2016 this winter time slot has been their top producing slot.
Cottage Life had a down year in 2019, with sales dropping 24% overall, with just 2 of 6 issues posting gains. But the biggest contributor to the decline was the first issue, which was down 47% from the previous year, effectively dragging the averages down with it.
When you compare the 2019 Winter cover against the 2020 Winter cover you can see that while both featured A Frame Cottages, the 2019 edition was rather bleak, while the 2020 version was fun, playful, bright and active, with a warm yellow logo and sell lines, plus a much bolder type treatment. What a great way to start off the new year!
