Covers Sell

Covers Sell

Cottage Life Up Big in 2020

Posted by Scott On June - 25 - 2020

Cottage Life magazine, a Canadian gem, is off to a sizzling start with their first issue of 2020 (All Hale the Eh Frame).  Sales were up 2,326 copies or 43% from last year’s issue in this time slot (The Warmest Season).  Since 2016 this winter time slot has been their top producing slot.

Cottage Life had a down year in 2019, with sales dropping 24% overall, with just 2 of 6 issues posting gains.  But the biggest contributor to the decline was the first issue, which was down 47% from the previous year, effectively dragging the averages down with it.

When you compare the 2019 Winter cover against the 2020 Winter cover you can see that while both featured A Frame Cottages, the 2019 edition was rather bleak, while the 2020 version was fun, playful, bright and active, with a warm yellow logo and sell lines, plus a much bolder type treatment.  What a great way to start off the new year!

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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