Covers Sell

Covers Sell

The Covid Curve

Posted by Scott On May - 22 - 2020

 

This snap shot graph shows Canadian newsstand sales over the past 13 weeks for some of Canada’s top retailers or magazines.

(Wal Mart, Loblaws, Shoppers Drug Mart, Save-On Foods, and London Drugs).

It clearly shows the roller-coaster ride that magazines have been on since Covid-19 became our new reality.

The good news is that in we now see that all the major chains–with the exception of Loblaws– is showing magazine sales above levels we were at as an industry before the Covid crisis.

Plus, it was announced this week that Chapters/Indigo stores will be re-opening next week.

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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