Covers Sell

Covers Sell


Posted by Scott On May - 22 - 2020

The Jul/Aug issue of the Legion is set to hit newsstands on June 29th, 2020.

This haunting yet beautiful cover will be hard to ignore.

The Legion had a fabulous year in 2019, with 5 of 6 covers beating prior year’s sale.  Overall, newsstand sales were up 24%.

Plus 3 covers were Record Breakers.  The May/Jun issue was the All Time Best Seller, and the Sep/Oct and Nov/Dec were Record Breakers for their respective time slots.


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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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